Marketing is hard to do. (Yes that's Neil Sedaka your hearing if your an ancient)

I'm not sure why it's so hard but marketing products or anything for that matter is still an art.  Even in the days of social networking, guerrilla marketing, pay per click advertising and the like.  I've been trying to help a family member market a new dried food product they've created.  I've already eaten hundreds of these little goodies.  Very addictive little tropical banana goodies.  They stay fresh for a very long time in the fridge.  So back to the problem. 

The first problem is that they hold better in the fridge than on the shelf.  Different texture depending on the storage choice.  If left out they are a bit chewy.  I happen to like them that way, but if kept in the fridge they have a satisfying crunch.  So if they could be dried using something other than a standard food dehydrator maybe they would hold crunchy on the shelf.  Otherwise they would have to be sold out of the fridge.  That cuts down on impulse buying at the checkout counter and these little goodies are definitely an impulse buy. 

Now for the bigger marketing problem.  I've been searching for help with a health food crossover product of this kind for a while now.  No matter how deep I go into the matrix I simply can't find what I want, at least on the internet.  We need help with packaging and possible with presentation.  The little nuggets aren't uniform at the moment.  I think we could make them uniform while keeping them raw and basically unprocessed, other than the drying.  I know it seems strange but you don't want people stealing your idea so taking it to someone becomes an issue as well.  Just getting a legal document made is expensive but worth it in the end.  The only reason I have a sense of urgency on this particular item my brother makes is that I can't find them anywhere.  I look for a product like it all the time and still haven't seen one yet.  My brothers company is Our Marvelous Garden.  Check them out on Facebook or the web.  If you have any advice on marketing I'd love to hear it. 

It's funny once his company solves the marketing problem he'll have a new problem to deal with mainly making a lot of an artisinal product.  Luckily he comes from a family that was self employed so he should be able to deal with the challenges of growing a private business.  If not he can lean on the family at least.  Check out his products and if you're not getting enough fiber and vegetable matter in general into your diet get some of his products.  If you don't like green foods but eat fruit get some of his fruit and vegetable leathers.  They taste great and they're incredibly good for you and raw.

I will be posting some general recipes or at least items I've made at home recently.   Still trying to remember to take pictures of the stuff.  I'll get there.